When it comes to decorative cosmetics, the answer is: Yes and no. Of course we can, time permitting, use many products when applying make-up to achieve a perfect result. However, it should not be apparent at first glance. The task of foundation, powder, rouge, eye shadow and lipstick is rather the optimisation of our external advantages - and at the same time the camouflage of small blemishes.
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Make-up should look be like a blur tool that we use as a filter just like in photography. A small trick with a big effect, however not a complete change as it is sometimes the case with Photoshop. A face with a lot of make-up attracts many looks, but not the ones we wanted. So less is more? Here too the answer is: Yes and no. Cosmetics should not only be decorative, but also care for skin and hair at the same time.
The innovations generated by research in the field of decorative cosmetics are remarkable. Why do you especially love products that have several talents? Probably because we all have to prove our multitasking ability every day. It is therefore understandable that we expect this characteristic also from the products we use regularly. Our beauty specialists should be caring and decorative, and we want to be able to rely on that. Good looks therefore are not only due to the make-up technique, they already start when selecting the products. We can beautifiers that make us look radiant immediately and sustainably unfold their effect. And we cannot get enough of them.
